State Dependence in Consumer Research: A Meta-Analysis
Yuan, Lisha and Nader Tavassoli. "State Dependence in Consumer Research: A Meta-Analysis." Research in Progress.
CV
Education
- Ph.D. in Marketing, London Business School, 2027 (Expected)
- M.Sc. in Financial Engineering, National University of Singapore, 2021
- M.MSc. in Enterprise Management, Peking University, 2021
- B.Economics in Financial Engineering, Wuhan University, 2018
Research Interests
Causal Inference, Digital Marketing, Streaming Services, State Dependence
Honors & Awards
- AMA Sheth Doctoral Consortium Fellow, NYC — June 2026
- Daed and Abdul Malik Alhamar PhD Fellowship Award — 2026-2027
- Best “Online WOM, Messaging, and Platforms” Flash Talk and Poster Presentation Award, INFORMS Marketing Science Conference — 2025
- Marketing Science Doctoral Consortium Fellow — 2022, 2023, 2025
- Google Academic Research Grants — 2023, 2024, 2026
- PhD Fellowship, London Business School — 2021–2026
- Excellent Graduate, Peking University — 2021
- National Scholarship, Peking University — 2020–2021
Conference Presentations
- EMAC Main Conference, Bath, UK — June 2026
- EMAC Job Market Simulation, Bath, UK — June 2026
- Marketing Science Conference, Washington, D.C. — June 2025
- European Marketing Academy Doctoral Colloquium, Madrid — May 2025
- JAMS Thought Leadership Forum, London — June 2022
Teaching Experience
Teaching Assistant, London Business School
- Marketing Core — 2026
- Applications of AI & ML in Business — 2025
- Digital Marketing — 2022, 2024, 2025
- Channel and Sales Force Management — 2022, 2023
Teaching Assistant, Peking University
- Marketing Analytics (Graduate) — 2021
- Marketing Management (MBA) — 2020
- Decision Models and Business Game (MBA) — 2020
- Marketing Strategy (Graduate) — 2020
- Business Model Design (MBA) — 2019
- Introduction to Management (MBA) — 2019
Service
- Ad Hoc Reviewer, European Marketing Academy (EMAC) Conference — 2026
- Organizing Committee, Transatlantic Doctoral Conference (TADC) — 2023
- Organizer, Marketing PhD Workshop Series — 2022-2023
Publications & Working Papers
Platform State Dependence and Cross-Category Spillover in Multi-Homing Platforms
Yuan, Lisha and Zachary Zhong. "Platform State Dependence and Cross-Category Spillover in Multi-Homing Platforms." Research in Progress.
State Dependence in the “Secretary Problem”
Yuan, Lisha and Nader Tavassoli. "State Dependence in the Secretary Problem." Research in Progress.
State Dependence in Hedonic Experiences
Yuan, Lisha and Nader Tavassoli. "State Dependence in Hedonic Experiences." Working Paper, 2025.